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In summary, be aware of cookies, some of them you will need to accept, but many of them are not necessary to
surf the web and give valuable information to advertisers and marketing companies. It is YOUR information,
don't give it away needlessly.

2024 Update – This article was gleaned from the internet
https://developers.google.com/privacy-sandbox/blog/cookie-countdown-2023oct

Preparing for the end of third-party cookies

If your site uses third-party cookies, it's time to take action as we approach their deprecation. To facilitate test-
ing, Chrome has restricted third-party cookies for 1% of users from January 4th, 2024. Chrome plans to ramp
up third-party cookie restrictions to 100% of users from Q3 2024, subject to addressing any remaining competi-
tion concerns of the UK's Competition and Markets Authority.

Our goal with the Privacy Sandbox is to reduce cross-site tracking while still ena-
bling the functionality that keeps online content and services freely accessible by
everyone. Deprecating and removing third-party cookies encapsulates the challenge,
as they enable critical functionality across sign-in, fraud protection, advertising,
and generally the ability to embed rich, third-party content in your sites—but at the
same time they're also the key enablers of cross-site tracking.

In our previous major milestone, we launched a range of APIs providing a privacy-focused alternative to today's
status quo for use cases like identity, advertising, and fraud detection. With alternatives in place, we can now
move on to begin phasing out third-party cookies.

In this Cookie Countdown series, we will take you through the timeline and immediate actions you can take to
ensure your sites are prepared.

1% third-party cookie deprecation and Chrome-facilitated testing

On the privacysandbox.com timeline you can see two milestones in Q4 2023 and Q1 2024, as part of Chrome-
facilitated testing modes. This testing is primarily for organizations testing the Privacy Sandbox relevance and
measurement APIs, however as part of this we will be disabling third-party cookies for 1% of Chrome Stable
users.