Page 5 - March_Newsletter_2021

TalkTalk said: "As is common across our industry and others, we track the performance of different types
of communications to understand what our customers prefer. We do not share this data externally."

Tracking Pixel

So what is a Tracking Pixel you may ask, the second part of Barry’s information gives more of an insight as
to what it’s all about.

A tracking pixel is an HTML code snippet which is loaded when a user visits a website or opens an email.
It is useful for tracking user behaviour and conversions. With a tracking pixel, advertisers can acquire data
for online marketing, web analysis or email marketing. With log file analysis, long data evaluation or using
appropriate analytical tools, this data can be used for different purposes, for example retargeting.

What is a tracking pixel?

A tracking pixel (also called 1x1 pixel or pixel tag) is a graphic with dimensions of 1x1 pixels that is loaded
when a user visits a webpage or opens an email. Because it is so small, it can hardly be seen by visitors of a
website or email recipients. These tracking pixels are partly or fully designed to be transparent, or camou-
flaged in the background colour of the website so that they don't stand out to users. Users are usually not
supposed to see the tracking pixel. The focus is mainly on the processes that are initiated by downloading
the tracking pixel.